Become the Author. Become the Authority.
Your Name. Your Brand. Your Book on Cancer.
In today's competitive wellness landscape, credibility is currency. Nothing establishes you as the go-to expert in your community faster than having your name on a professionally published book.
CETI's Be Your Own Author program gives certified OncoVie® Cancer Exercise Specialist professionals the opportunity to license our evidence-based content and publish a fully customized book - with you as the co-author.
Why a Book Changes Everything
People do business with those they know, like, and trust. A published book does all three simultaneously - before you ever shake a hand or make a call.
Your book becomes your most powerful marketing asset:
- Present it to oncologists, nurses, and healthcare teams as a referral-building tool
- Distribute it at cancer support groups, survivorship programs, health fairs, and community events
- Sell it directly through your personal website or to your personal clients and contacts
- Use the digital version across your website, social media, and advertising campaigns to grow a quality email list and build the engaged community your business depends on
This is not just a book. It is a business development engine.
How It Works
CETI owns the copyright to all foundational content. As a licensee, you receive the right to customize, co-author, and publish the book under the terms of your geographic license agreement.
Getting published is easier than you think:
- Purchase your license and secure your geographic territory
- Customize your cover - your name, your brand, your image
- Write your personal sections - Preface, About the Author, Testimonials, and a Special Offer exclusive to your readers
- Provide photographs to replace designated placeholders throughout the book
- Submit your contact information for inclusion in the final publication
- Schedule your consultation calls - CETI guides you through every step
CETI will incorporate your content, professionally edit the complete book, and co-design your customized cover. We then teach you how to self-publish on demand - so you can order copies as you need them, with no large upfront print runs. Most authors are ready to launch within a few months of submitting their content.
License Terms & Geographic Rights
This program is designed to protect the value of your investment and ensure exclusivity in your market.
Please read the following license terms carefully:
- Copyright: All foundational book content remains the exclusive intellectual property of CETI. The license grants you co-authorship and customization rights only.
- Geographic territory: Your license is valid within a 90-mile radius of your designated postal code. This protects your local market and prevents saturation in your area.
- Permitted use: The book may be sold directly through your personal website or to your personal clients and contacts only.
- Restricted use: This publication may not be sold or distributed through any third-party internet platforms, including but not limited to Amazon, eBay, Etsy, or any online retail marketplace.
- Purpose: This publication is licensed strictly for marketing, advertising, professional positioning, and direct sales. It is not intended for general trade publishing or academic distribution.
- Annual renewal: A renewal fee of $150 per year is required to maintain your geographic licensing rights. Failure to renew will result in termination of your territorial exclusivity.
- You must also remain current with your OncoVie® Cancer Exercise Specialist certifications through our renewal program, or your agreement will become void within two months of your certification expiration date.
The Bottom Line
Your competitors are working hard for referrals. You could be handing a physician a book with your name on it.
Your competitors are posting on social media. You could be building an email list with a resource people actually want to keep.
Your competitors are trying to establish credibility. You could already have it.
The cancer and exercise space is growing rapidly. The professionals who position themselves as local subject matter experts now will own their markets for years to come.
CETI gives you the content, the process, and the platform. You bring the ambition.
For questions about territorial availability in your area or to learn more about the Be Your Own Author program, contact CETI directly.VIEW BOOK CONTENTS
Your Instructor
Andrea Leonard, MS | Founder & President, Cancer Exercise Training Institute
Andrea Leonard is an internationally recognized authority in oncology exercise science and the founder and president of the Cancer Exercise Training Institute (CETI) - the global gold standard in cancer exercise education. A pioneer whose research and clinical programming predates the formal emergence of exercise oncology as a recognized discipline, Andrea has spent more than three decades developing and advancing the evidence-based frameworks that now define best practice in cancer rehabilitation and survivorship care worldwide.
Academic Credentials and Professional Certifications
Andrea holds a Bachelor of Arts from the University of Maryland (1990) and a Master of Science in Health and Wellness Coaching from Rocky Mountain University of Health Professions (2023). Since 1992, she has maintained an exceptional portfolio of advanced professional credentials, including Corrective Exercise Specialist and Performance Enhancement Specialist designations through the National Academy of Sports Medicine (NASM), and Personal Trainer certifications through NASM, the American College of Sports Medicine (ACSM), and the American Council on Exercise (ACE). She is further recognized as a Special Populations Expert by the Cooper Institute. In 2019, Andrea was honored as PFP/Club Industry Personal Trainer of the Year in recognition of her groundbreaking contributions to cancer rehabilitation and functional exercise programming.
A Foundation Built on Personal and Clinical Experience
Andrea's commitment to oncology exercise science is rooted in lived experience as much as academic rigor. Diagnosed with thyroid cancer at eighteen and a 42-year cancer survivor, she underwent a complete thyroidectomy and radioactive iodine treatment - an experience that ignited her lifelong dedication to restoring physical function and vitality following illness and medical intervention. Having lost her father to multiple cancers and currently supporting her mother through metastatic breast cancer following a 23-year remission, Andrea has navigated the realities of cancer from every dimension - as survivor, caregiver, and clinical advocate.
Andrea launched her professional career in 1992 at the National Capital YMCA in Washington, D.C., where she rose to Director of Personal Training. During this period, she developed the Leading Edge Fitness and EMPOWER (Energizing, Mobilizing, Post-Operative Workout Enhancing Recovery) programs - structured rehabilitative exercise frameworks designed to restore physical function following surgical intervention. Her clinical mission deepened profoundly in 1996 following her mother's second breast cancer diagnosis, prompting Andrea to assemble a multidisciplinary medical advisory team from Georgetown University, George Washington University, and Johns Hopkins University Medical Centers. That collaboration produced "Essential Exercises for Breast Cancer Survivors," published by Harvard Common Press in 2000 - a seminal clinical reference that established the evidentiary foundation for structured exercise programming in breast cancer recovery.
Institutional Impact and Global Reach
Following the publication of Essential Exercises, Andrea founded The Breast Cancer Survivor's Foundation, a 501(c)(3) nonprofit organization dedicated to improving quality of life for cancer survivors and their families. Recognizing the critical need to scale evidence-based oncology exercise education beyond individual clinical practice, she established the Cancer Exercise Training Institute in 2004 and developed the OncoVie® Cancer Exercise Specialist certification - the most comprehensive oncology exercise credentialing program available to health and fitness professionals globally.
To date, CETI has trained over 20,000 OncoVie® Cancer Exercise Specialists across 60 countries - more than any other organization worldwide. Andrea has delivered CETI workshops and keynote addresses across North America, Europe, and Asia at leading professional and medical conferences including IDEA World, the Healthy Aging Summit, the Asia Fitness Conference, the Medical Fitness Tour, and the Kaiser Permanente Thriving with Cancer Conference, as well as at prominent academic medical institutions and health systems including Georgetown University Hospital, Johns Hopkins/Suburban Hospital, the OHSU School of Nursing, Memorial Hermann, Sanford Health System, Avera McKennan Prairie Cancer Center, Chesapeake Regional Medical Center, and numerous others.
Her evidence-based curriculum and clinical framework have served as the foundational model for cancer exercise and survivorship programs at universities, medical centers, and health and fitness organizations throughout the world, shaping an entire generation of practitioners and redefining how post-treatment recovery and exercise oncology are approached in both clinical and community settings.
Publications and Media
Andrea is the author of 21 books on cancer and exercise and a widely sought international speaker and educator. Her clinical expertise has been featured in The Washington Post, PFP Magazine, ACE Certified, NASM's Training Edge, Club Solutions, Dallas Morning News, The Oregonian, and Bethesda Today, among numerous other publications. She has appeared in dozens of educational video productions, including the Heartflex Breast Cancer Recovery series, and has served as a recurring fitness and rehabilitation expert on AM Northwest.
A Legacy That Defines a Field
Andrea Leonard did not simply enter the field of oncology exercise science - she created it. Through more than three decades of clinical research, multidisciplinary collaboration, global education, and deeply personal advocacy, she has fundamentally redefined the role of therapeutic movement in cancer recovery and survivorship. Her work continues to transform clinical practice, elevate professional standards, and - most importantly - restore strength, function, and quality of life to cancer survivors around the world.