Creating Expert Status

....and getting published

  Enroll in Course


Learn the core skills required to reach editors at publications and learn how to pitch your ideas to them successfully! Andrea Leonard, CETI President & Founder, will teach you how to leverage your skills to build your platform and attract the audience that you have always dreamed of. Andrea takes away the guesswork and teaches you the exact techniques that have worked to make her the worldwide expert in oncology exercise.

In Module One, you will learn the following:

  • How to align your writing style with your brand
  • How to use your strengths and personal experience and share them in a unique and captivating way
  • Tools to make your "stand out" to editors
  • Ways to establish yourself as an authority in your field

In Module Two, you will learn the following:

  • How to determine precisely who your audience is that you want to reach
  • Which media outlets are most appealing to your desired audience
  • Ways to connect with editors at major publications
  • How getting published and positioning yourself as the local expert can gain more followers and improve your website SEO

In Module Three, you will learn the following:

  • How to link your writing to "trending topics" that editors are looking for
  • Follow-up strategies to assist you in getting a "yes" response from busy editors
  • How to get larger publications to approve your pitch ideas

In Module Four, you will learn the following:

  • The essentials that your article MUST contain in order to get featured
  • How to write engaging content that piques readers' interest and encourages them to take action
  • Skills for keeping writing easy and fun
  • How to write in a way that makes your readers want to become your customers

You will have access to a course workbook and editor contact list that will help you to formalize your strategy.

Your Instructor

Andrea Leonard
Andrea Leonard

Course Curriculum

  Getting Started
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