INDIVIDUALIZED BUSINESS COACHING WITH CETI PRESIDENT & FOUNDER ANDREA LEONARD
Turn Your Cancer Exercise Expertise Into a Business That Gets Noticed, Gets Referrals, and Grows
You’ve invested in becoming a Cancer Exercise Specialist. Now it’s time to turn that knowledge into a thriving business.
Whether you are just getting started, struggling to attract clients, trying to build relationships with healthcare professionals, or ready to take an established business to the next level, individualized business coaching with CETI President and Founder Andrea Leonard gives you personalized guidance based on your specific goals, market, experience, and challenges.
This is not a generic business seminar or a one-size-fits-all marketing plan. This is a private, one-on-one strategy session focused entirely on YOU and your business.
WHAT CAN INDIVIDUALIZED BUSINESS COACHING DO FOR YOU?
During your coaching session, Andrea can help you:
- Review your website and identify opportunities to strengthen your message, credibility, and ability to convert visitors into clients
- Develop a practical strategy for growing your social media presence and professional visibility
- Position yourself as the local authority in cancer exercise, recovery, and survivorship
- Identify your unique niche and differentiate yourself from other personal trainers, Pilates instructors, yoga instructors, and fitness professionals in your community
- Develop strategies for marketing individual, small-group, and group cancer exercise programs
- Learn how to position your services as an important part of the cancer recovery and survivorship continuum
- Build professional relationships with physicians, physical therapists, oncology rehabilitation professionals, cancer centers, support organizations, and other potential referral sources
- Create strategies for generating medical and professional referrals
- Identify costly marketing and business mistakes before you make them
- Determine where to focus your time, energy, and resources for the greatest potential return
- Establish specific, actionable next steps so you leave your session knowing exactly what to work on
- Stay focused, accountable, and motivated as you build the business you envisioned when you became a Cancer Exercise Specialist
STOP TRYING TO FIGURE EVERYTHING OUT ON YOUR OWN
Andrea has spent decades building the Cancer Exercise Training Institute and helping establish cancer exercise as a specialized area of professional practice. She understands both sides of the equation: the clinical knowledge required to work appropriately with cancer survivors and the business strategy required to turn that expertise into a viable professional service.
Your session gives you direct access to that experience.
Instead of spending months experimenting with websites, marketing messages, social media, pricing, referral strategies, and programs that may or may not work, you can identify what needs attention now—and create a focused plan for moving forward.
YOUR PRIVATE ONE-HOUR BUSINESS STRATEGY SESSION
You will meet privately with Andrea for approximately one hour by Zoom, FaceTime, phone, or another mutually agreed-upon platform.
Within 24 hours of enrollment, you will receive an email containing a comprehensive business coaching questionnaire and instructions for scheduling your appointment.
Your questionnaire allows Andrea to learn about your current business, professional background, goals, challenges, target market, and priorities before you meet—so your valuable coaching time can be spent developing solutions rather than simply gathering information.
YOUR KNOWLEDGE SETS YOU APART. NOW MAKE SURE YOUR BUSINESS DOES TOO.
There may be thousands of fitness professionals in your geographic area.
Very few have your specialized education in cancer exercise.
The challenge is making sure cancer survivors, healthcare professionals, and your community understand the difference.
Individualized Business Coaching with Andrea Leonard is designed to help you define that difference, communicate your value, build professional credibility, and create a clear strategy for turning your Cancer Exercise Specialist education into a business with purpose, visibility, and long-term growth.
You already invested in becoming the specialist. Now invest in building the business that allows people to find you.
Individualized business coaching with CETI President and Founder, Andrea Leonard. You will receive an email within 24 hours that includes a coaching questionnaire for you to complete as well as to schedule your appointment.
What Can Individualized Business Coaching Do For You?
- Website review and design suggestions
- Social media growth
- Help you to establish yourself as the “LOCAL” authority on cancer recovery and exercise
- Grow your business in less time with less aggravation
- Help you to avoid making costly mistakes in both time and money
- Provide you with specific tasks to keep you focused and motivated
- Help you to take the steps necessary for you to fulfill you “calling” as a CES
- Teach you how to position yourself as the next step in the healthcare continuum and receive medical referrals
- Teach you how to market individual or group training
- Most importantly, help you to create your niche and separate you from the thousands of other personal trainers, yoga and Pilates instructors, and group exercise instructors in your geographic area
You will talk with Andrea for an hour via skype, facetime, phone, or other, to keep you focused and goal-oriented.
Your Instructor
Andrea Leonard, MS | Founder & President, Cancer Exercise Training Institute
Andrea Leonard is an internationally recognized authority in oncology exercise science and the founder and president of the Cancer Exercise Training Institute (CETI) - the global gold standard in cancer exercise education. A pioneer whose research and clinical programming predates the formal emergence of exercise oncology as a recognized discipline, Andrea has spent more than three decades developing and advancing the evidence-based frameworks that now define best practice in cancer rehabilitation and survivorship care worldwide.
Academic Credentials and Professional Certifications
Andrea holds a Bachelor of Arts from the University of Maryland (1990) and a Master of Science in Health and Wellness Coaching from Rocky Mountain University of Health Professions (2023). Since 1992, she has maintained an exceptional portfolio of advanced professional credentials, including Corrective Exercise Specialist and Performance Enhancement Specialist designations through the National Academy of Sports Medicine (NASM), and Personal Trainer certifications through NASM, the American College of Sports Medicine (ACSM), and the American Council on Exercise (ACE). She is further recognized as a Special Populations Expert by the Cooper Institute. In 2019, Andrea was honored as PFP/Club Industry Personal Trainer of the Year in recognition of her groundbreaking contributions to cancer rehabilitation and functional exercise programming.
A Foundation Built on Personal and Clinical Experience
Andrea's commitment to oncology exercise science is rooted in lived experience as much as academic rigor. Diagnosed with thyroid cancer at eighteen and a 42-year cancer survivor, she underwent a complete thyroidectomy and radioactive iodine treatment - an experience that ignited her lifelong dedication to restoring physical function and vitality following illness and medical intervention. Having lost her father to multiple cancers and currently supporting her mother through metastatic breast cancer following a 23-year remission, Andrea has navigated the realities of cancer from every dimension - as survivor, caregiver, and clinical advocate.
Andrea launched her professional career in 1992 at the National Capital YMCA in Washington, D.C., where she rose to Director of Personal Training. During this period, she developed the Leading Edge Fitness and EMPOWER (Energizing, Mobilizing, Post-Operative Workout Enhancing Recovery) programs - structured rehabilitative exercise frameworks designed to restore physical function following surgical intervention. Her clinical mission deepened profoundly in 1996 following her mother's second breast cancer diagnosis, prompting Andrea to assemble a multidisciplinary medical advisory team from Georgetown University, George Washington University, and Johns Hopkins University Medical Centers. That collaboration produced "Essential Exercises for Breast Cancer Survivors," published by Harvard Common Press in 2000 - a seminal clinical reference that established the evidentiary foundation for structured exercise programming in breast cancer recovery.
Institutional Impact and Global Reach
Following the publication of Essential Exercises, Andrea founded The Breast Cancer Survivor's Foundation, a 501(c)(3) nonprofit organization dedicated to improving quality of life for cancer survivors and their families. Recognizing the critical need to scale evidence-based oncology exercise education beyond individual clinical practice, she established the Cancer Exercise Training Institute in 2004 and developed the OncoVie® Cancer Exercise Specialist certification - the most comprehensive oncology exercise credentialing program available to health and fitness professionals globally.
To date, CETI has trained over 20,000 OncoVie® Cancer Exercise Specialists across 60 countries - more than any other organization worldwide. Andrea has delivered CETI workshops and keynote addresses across North America, Europe, and Asia at leading professional and medical conferences including IDEA World, the Healthy Aging Summit, the Asia Fitness Conference, the Medical Fitness Tour, and the Kaiser Permanente Thriving with Cancer Conference, as well as at prominent academic medical institutions and health systems including Georgetown University Hospital, Johns Hopkins/Suburban Hospital, the OHSU School of Nursing, Memorial Hermann, Sanford Health System, Avera McKennan Prairie Cancer Center, Chesapeake Regional Medical Center, and numerous others.
Her evidence-based curriculum and clinical framework have served as the foundational model for cancer exercise and survivorship programs at universities, medical centers, and health and fitness organizations throughout the world, shaping an entire generation of practitioners and redefining how post-treatment recovery and exercise oncology are approached in both clinical and community settings.
Publications and Media
Andrea is the author of 21 books on cancer and exercise and a widely sought international speaker and educator. Her clinical expertise has been featured in The Washington Post, PFP Magazine, ACE Certified, NASM's Training Edge, Club Solutions, Dallas Morning News, The Oregonian, and Bethesda Today, among numerous other publications. She has appeared in dozens of educational video productions, including the Heartflex Breast Cancer Recovery series, and has served as a recurring fitness and rehabilitation expert on AM Northwest.
A Legacy That Defines a Field
Andrea Leonard did not simply enter the field of oncology exercise science - she created it. Through more than three decades of clinical research, multidisciplinary collaboration, global education, and deeply personal advocacy, she has fundamentally redefined the role of therapeutic movement in cancer recovery and survivorship. Her work continues to transform clinical practice, elevate professional standards, and - most importantly - restore strength, function, and quality of life to cancer survivors around the world.