OncoVie® Coaching the Cancer Client Certificate
Stop Just Giving Clients a Program. Learn How to Help Them Follow It.
You can design an outstanding cancer exercise program.
But what happens when your client doesn’t follow it?
What happens when fear, fatigue, stress, lack of confidence, competing priorities, or simply LIFE gets in the way?
Exercise prescription is only part of the equation. Coaching is what helps turn the prescription into action.
The OncoVie® Coaching the Cancer Client Certificate will give you practical coaching skills to help cancer patients and survivors move beyond knowing what they should do - and begin making meaningful, sustainable changes in their lives.
And there’s another major benefit:
Coaching can become an entirely new revenue stream for your cancer exercise business.
The Missing Link Between Programming and Results
Cancer changes lives.
Your clients may be navigating changes in their health, body, confidence, career, relationships, priorities, independence, and vision for the future.
They don't always need someone telling them what to do.
They need someone who knows how to listen, ask the right questions, identify barriers, build confidence, create accountability, and help them move forward.
That is the power of coaching.
Learn How to Help Clients:
- Clarify meaningful goals
- Improve self-awareness
- Develop greater accountability
- Strengthen decision-making skills
- Build confidence and self-efficacy
- Manage stress more effectively
- Improve work-life balance
- Make sustainable lifestyle changes
- Find motivation and inspiration
- Overcome barriers to exercise
- Improve exercise adherence
- Create a personal vision of wellness grounded in purpose and meaning
Meet Your Clients Where They Are - Then Help Them Move Forward
Andrea Leonard, CETI President & Founder and 42-year cancer survivor, will provide you with the foundational knowledge and practical skills needed to become a more effective coach.
You'll learn how to respectfully meet clients where they are rather than assuming you know where they should be.
You'll also learn practical tools and processes for facilitating change without lecturing, judging, pushing, or trying to make decisions for your clients.
Instead, you'll learn how to help clients identify what matters most to them - and develop the confidence and strategies necessary to move toward it.
Why Do Some Clients Succeed While Others Struggle?
You gave them the exercises.
You explained why they're important.
You demonstrated everything.
You followed up.
And they still didn't do them.
Sound familiar?
Knowing what to do and actually doing it consistently are two very different things.
Understanding the psychology behind motivation, behavior change, and exercise adherence can make you a dramatically more effective cancer exercise professional.
Coaching may be the secret sauce your exercise programs have been missing.
Now Turn Those Skills Into Revenue
Becoming a better coach isn't only good for your clients.
It can be very good for your business.
Coaching gives you another professional service you can integrate into your existing cancer exercise business - creating opportunities for longer client relationships and recurring revenue.
Coaching Can Help You:
- Increase client retention
- Generate more referrals
- Create recurring revenue
- Add an entirely new service to your business
- Offer more holistic support to your clients
- Work with clients beyond traditional exercise sessions
- Accommodate a wider variety of client situations
- Develop longer-term professional relationships
- Differentiate yourself from other fitness professionals
- Increase the lifetime value of each client
Learn How to Build the Business
Andrea Leonard and Greg Hendrickson, CETI CES Business Advisor, will show you how to take coaching beyond theory and integrate it into your cancer exercise business.
You'll explore practical ways to structure coaching services, create ongoing client relationships, and develop opportunities for recurring revenue.
PLUS: 3 LIVE BUSINESS CASE STUDIES
See how coaching strategies can be applied to real cancer exercise businesses.
These live case studies will help bridge the gap between:
"This is a great idea."
and
"I know exactly how I can use this in my business."
Better Coaching = Better Adherence = Better Results
Your clients don't need another person simply telling them what they should do.
They need a professional who understands how to help them actually do it.
Become the professional who can help clients move from:
Fear → Confidence
Confusion → Clarity
Intention → Action
Action → Consistency
Consistency → Results
And while you're helping your clients create meaningful, sustainable change, you'll also be building a service that can increase retention, referrals, and recurring revenue.
Add Coaching to Your Professional Toolbox
Become a better coach.
Create better client outcomes.
Build stronger client relationships.
Expand your services.
Grow your cancer exercise business.
OncoVie® Coaching the Cancer Client Certificate
Because the best exercise program only works when your client actually follows it.
Your Instructor
Andrea Leonard, MS | Founder & President, Cancer Exercise Training Institute
Andrea Leonard is an internationally recognized authority in oncology exercise science and the founder and president of the Cancer Exercise Training Institute (CETI) - the global gold standard in cancer exercise education. A pioneer whose research and clinical programming predates the formal emergence of exercise oncology as a recognized discipline, Andrea has spent more than three decades developing and advancing the evidence-based frameworks that now define best practice in cancer rehabilitation and survivorship care worldwide.
Academic Credentials and Professional Certifications
Andrea holds a Bachelor of Arts from the University of Maryland (1990) and a Master of Science in Health and Wellness Coaching from Rocky Mountain University of Health Professions (2023). Since 1992, she has maintained an exceptional portfolio of advanced professional credentials, including Corrective Exercise Specialist and Performance Enhancement Specialist designations through the National Academy of Sports Medicine (NASM), and Personal Trainer certifications through NASM, the American College of Sports Medicine (ACSM), and the American Council on Exercise (ACE). She is further recognized as a Special Populations Expert by the Cooper Institute. In 2019, Andrea was honored as PFP/Club Industry Personal Trainer of the Year in recognition of her groundbreaking contributions to cancer rehabilitation and functional exercise programming.
A Foundation Built on Personal and Clinical Experience
Andrea's commitment to oncology exercise science is rooted in lived experience as much as academic rigor. Diagnosed with thyroid cancer at eighteen and a 42-year cancer survivor, she underwent a complete thyroidectomy and radioactive iodine treatment - an experience that ignited her lifelong dedication to restoring physical function and vitality following illness and medical intervention. Having lost her father to multiple cancers and currently supporting her mother through metastatic breast cancer following a 23-year remission, Andrea has navigated the realities of cancer from every dimension - as survivor, caregiver, and clinical advocate.
Andrea launched her professional career in 1992 at the National Capital YMCA in Washington, D.C., where she rose to Director of Personal Training. During this period, she developed the Leading Edge Fitness and EMPOWER (Energizing, Mobilizing, Post-Operative Workout Enhancing Recovery) programs - structured rehabilitative exercise frameworks designed to restore physical function following surgical intervention. Her clinical mission deepened profoundly in 1996 following her mother's second breast cancer diagnosis, prompting Andrea to assemble a multidisciplinary medical advisory team from Georgetown University, George Washington University, and Johns Hopkins University Medical Centers. That collaboration produced "Essential Exercises for Breast Cancer Survivors," published by Harvard Common Press in 2000 - a seminal clinical reference that established the evidentiary foundation for structured exercise programming in breast cancer recovery.
Institutional Impact and Global Reach
Following the publication of Essential Exercises, Andrea founded The Breast Cancer Survivor's Foundation, a 501(c)(3) nonprofit organization dedicated to improving quality of life for cancer survivors and their families. Recognizing the critical need to scale evidence-based oncology exercise education beyond individual clinical practice, she established the Cancer Exercise Training Institute in 2004 and developed the OncoVie® Cancer Exercise Specialist certification - the most comprehensive oncology exercise credentialing program available to health and fitness professionals globally.
To date, CETI has trained over 20,000 OncoVie® Cancer Exercise Specialists across 60 countries - more than any other organization worldwide. Andrea has delivered CETI workshops and keynote addresses across North America, Europe, and Asia at leading professional and medical conferences including IDEA World, the Healthy Aging Summit, the Asia Fitness Conference, the Medical Fitness Tour, and the Kaiser Permanente Thriving with Cancer Conference, as well as at prominent academic medical institutions and health systems including Georgetown University Hospital, Johns Hopkins/Suburban Hospital, the OHSU School of Nursing, Memorial Hermann, Sanford Health System, Avera McKennan Prairie Cancer Center, Chesapeake Regional Medical Center, and numerous others.
Her evidence-based curriculum and clinical framework have served as the foundational model for cancer exercise and survivorship programs at universities, medical centers, and health and fitness organizations throughout the world, shaping an entire generation of practitioners and redefining how post-treatment recovery and exercise oncology are approached in both clinical and community settings.
Publications and Media
Andrea is the author of 21 books on cancer and exercise and a widely sought international speaker and educator. Her clinical expertise has been featured in The Washington Post, PFP Magazine, ACE Certified, NASM's Training Edge, Club Solutions, Dallas Morning News, The Oregonian, and Bethesda Today, among numerous other publications. She has appeared in dozens of educational video productions, including the Heartflex Breast Cancer Recovery series, and has served as a recurring fitness and rehabilitation expert on AM Northwest.
A Legacy That Defines a Field
Andrea Leonard did not simply enter the field of oncology exercise science - she created it. Through more than three decades of clinical research, multidisciplinary collaboration, global education, and deeply personal advocacy, she has fundamentally redefined the role of therapeutic movement in cancer recovery and survivorship. Her work continues to transform clinical practice, elevate professional standards, and - most importantly - restore strength, function, and quality of life to cancer survivors around the world.
Course Curriculum
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PreviewIntroduction to Fitness Coaching: Eliciting Autonomous Motivation and Facilitating Success (21:34)
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StartCoaching Psychology, Self-Determination Theory, and Neuroplasticity (5:15)
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StartCase Study with John (1:47)
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StartClient-Directed Neuroplasticity and Motivation in Health Coaching (15:32)
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StartAction and Maintenance In a Behavior Change Program (6:41)
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StartBuilding the Coaching Relationship (7:10)
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StartGoing the Extra Mile (20:07)
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StartPositive Reframing and Client Autonomy (3:43)
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StartBuilding Trust and Rapport (14:10)
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StartUsing Open-Ended Questions for Client Engagement (18:36)
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StartCoaching Style for Client Autonomy and Self-Reflection (10:07)
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StartMotivational Interviewing Principles and Techniques (9:10)
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StartStrategies for Overcoming Client Resistance in Motivational Interviewing (12:31)
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StartUsing Vision Boards for Goal Alignment and Commitment (6:52)